Search engine crawlers versus human visitors
It is not an impossible task to achieve success. It is all in how and where images are used and putting the appropriate text in the path of the crawlers. The clever use of graphics for text that the search engines consider non-essential is one way. A stunning graphical greeting appeals to your visitors.
Taking advantage to move irrelevant words to graphics means you free up text space for keywords that appeal to the crawlers. The other excellent way to use web images in your website design.